About the Initiative
The last couple of years of tectonic shifts has driven organizations, big and small, to reimagine business growth and success. Adopting smarter solutions that help navigate the new businesses processes being critical for growth and survival.
SMBs have always been the growth engines contributing significantly to the country’s GDP. Technology can help rewire their businesses, not just making them resilient and future proof but also scale up to the next chapter of growth through innovative strategies that are sustainable and designed to take on the demands of the ever-evolving market and consumer expectations.
IT4SMB is an initiative by Lenovo in association with The Economic Times to help SMBs adapt new age technology to transform their business and be end-to-end smart, charting out a road map for digital transformation that unlocks strategies to get the best out of resources, costs and in turn offer consumer experiences that are agile and constantly evolving.
Enabling the decision makers of mid-market businesses with the right insights and knowledge about the best digital transformation practices and strategies that will drive the next level of success.
Recognizing organizations and Individuals for their innovative practices and solutions enabling their organization to reimagine business and productivity through digital transformation.
A series of two learning modules that empowers with in-depth understanding of smarter technology solutions tailored to different business requirements and strategies to deploy for sharper success and growth.
Lenovo's meaningful and effective technology partnerships that have got organizations up and ready for the future through end-to-end smart solutioning.
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Lenovo is a US$70 billion Fortune Global 500 company, with 75,000 employees and serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into key growth areas including server, storage, mobile, solutions and services. This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and sustainable digital society for everyone, everywhere.
In association with
The Economic Times is the world's 2nd most widely read business newspaper. Its main content is based on the Indian economy, finance, international business and markets, technology, personal finance, and the start-up companies. It provides the business community and India Inc. a bird’s eye view of both macro and micro-economics. Its views on the economy and business is well regarded and often referred to, by India Inc.
Most businesses fail to reap the benefits of the latest technological developments in their sector due to a lack of expertise and awareness. ET along with Lenovo is curating a unique opportunity to manifest the technological excellence. Moreover, digital advancements for business help make technological investments and it plays a critical role in the success of company. Undoubtedly, there is a vast potential that exists in our country for SMBs to grow further through digital adoption.
Through this initiative ET helps the small & medium businesses to unlock the potential and strengthen the nation’s economy.
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Times Techies is a page in The Times of India dedicated to India’s tech industry and technologists. It appears every Wednesday and Friday in TOI. The page offers sharply focused content on topics like careers and upskilling, cutting edge tech developed in India, industry trends, organizational cultures of tech companies, inspirational stories of Indian techies along with a constant endeavor to highlight themes like sustainability, diversity and inclusion.
Journey of Times Techies:
Times Techies was launched in June 2019 as a weekly page every Wednesday in two editions: Bengaluru and Hyderabad with the tagline ‘For the techies, by the techies’. In 2020, the lockdown period offered an opportunity for Times Techies to reach out to technologists across geographies in the country through its digital outreach initiatives. Owing to the hugely positive response from our readers, Times Techies became a national feature starting January 2021.
Another feather in the illustrious cap of Times Techies has been the launch of the second weekly page every Friday in September 2022 by Sundar Pichai, the CEO of Alphabet and Google./p>